Work Innovators

Client 

Venture X – Lewisville (Work Innovators)  

Sector 

Tech  

Scope of Work 

Brand Strategy, Visual Identity, Web Design

Location  

Dallas, Texas

Brand Overview

Work Innovators, a tech-enabled office space brand, came to Cluebox seeking a transformative rebrand. They needed a fresh identity that reflected their innovative approach to workspace solutions. Cluebox, known for crafting strategic and visually compelling brands, eagerly took on the challenge.

Our process began by delving into the core of Work Innovators’ mission. We discovered a company dedicated to providing adaptable and cutting-edge workspaces designed to maximize productivity. This focus on flexibility and innovation sparked a powerful creative concept: Origami.

The Art of Origami

The art of origami, with its ability to transform a single sheet of paper into countless forms, became the perfect metaphor for Work Innovators’ approach. It symbolized their commitment to adaptability, innovation, and the endless possibilities they offer their clients. This concept informed our brand proposition: “Enabling Business Productivity.” This statement clearly articulates the value Work Innovators brings to their customers.

Inspired by origami, Cluebox developed a visual identity that captured this sense of transformation and potential. The new logo features an origamic shape, a dynamic symbol that represents Work Innovators’ ability to morph and adapt to the ever-changing needs of businesses. It’s a visual representation of their commitment to providing innovative solutions.