SeerBit
- Brand Strategy
- Brand Identity
- Web Development
- Campaign
Seerbit, a leading payment gateway company, came to Cluebox with a vision: to rebrand and reposition themselves in a way that resonates with generations to come. They wanted a brand identity that truly reflected their mission and impact. Cluebox, known for crafting compelling brand narratives, eagerly took on the challenge.
Client
Centric Gateway (SEERBIT)
Sector
FinTech
Scope of Work
Brand Strategy, Visual Identity, Web Design, Marketing Communication
Location
Lagos, Nigeria
Brand Overview
Our first step was to dive deep into Seerbit’s offerings. We quickly discovered their unique strength: a commitment to bringing everyone into the digital payment revolution, including the often-overlooked informal sector. Seerbit’s innovative platform offered multiple payment methods, unlocking access for a broader, boundless audience. This wasn’t just about transactions; it was about inclusion, empowerment, and breaking down financial barriers.
This insight sparked a powerful strategic direction: “Payment Without Boundaries.” This wasn’t just a tagline; it became the core of Seerbit’s revitalized brand. It spoke to their commitment to inclusivity, their innovative technology, and their vision for a future where financial access is universal.
“Seer,” with its connotations of foresight and vision, combined with “bit,” the fundamental unit of digital language, hints at a company with a unique ability to see into the future of finance. Cluebox partnered with Seerbit to craft a brand story that captured this innovative spirit and communicated their mission to the world.
Our journey began by exploring the essence of Seerbit. We discovered a company driven by the belief that everyone, regardless of socioeconomic status or location, deserves access to seamless and inclusive payment solutions. This vision became the cornerstone of our brand strategy.
Payment Solution
The Seerbit logo, a clever fusion of 0 and 1, the very building blocks of computer code, perfectly embodies this idea. It symbolizes Seerbit’s position as the language of payment, a universal translator bridging the gap between individuals and the global economy. This powerful visual, combined with the brand name, tells a story of technological prowess and unwavering inclusivity.
From this foundation, Cluebox developed the compelling brand message: “Payment Without Boundaries.”
