Savetown
- Brand Identity
- Campaign
- Web Development
- Brand Strategy
Client
Future Africa / Design Union (Savetown)
Sector
Tech
Scope of Work
Brand Strategy, Visual Identity, Web Design
Location
Lagos, Nigeria
Brand Overview
Savetown, a groundbreaking Save-To-Own tech housing application, is on a mission to empower Millennials and Gen Z to become homeowners. They came to Cluebox with a bold vision: to create a world of new-age landlords. Cluebox, experts in crafting resonant brand narratives, partnered with Savetown to build a brand that speaks directly to this generation’s aspirations.
Our work began by understanding the core of Savetown’s offering. We discovered a platform designed to make homeownership a tangible reality for young people, a generation often faced with unique financial challenges. This wasn’t just about providing a service; it was about empowering a generation to take control of their future.
Corporate Logo
This insight ignited a powerful idea: “Own Your Dreams, Unlock Your World.” This became the central pillar of Savetown’s brand positioning. It speaks to the deep desire for homeownership, the sense of accomplishment it brings, and the new possibilities it unlocks. It’s a call to action, an invitation to a brighter future.
Cluebox developed a compelling brand story that centered around this core message. We crafted a narrative that resonates with the dreams and ambitions of Millennials and Gen Z, highlighting Savetown as the key to achieving them. From the visual identity to the brand voice, every element was designed to communicate this message of empowerment and possibility.
The result is a Savetown brand that is both aspirational and relatable. It’s a brand that understands the challenges faced by young people and offers a clear path to overcoming them.
