OgunInvest
- Brand Identity
- Web Development
- Brand Strategy
Client
OGSTEP- Ogun State Economic Transformation Project (OgunInvest)
Sector
Governmental/ Investment
Scope of Work
Brand Strategy, Communication Strategy, Visual Identity, Web Design, Marketing Communication, Interior Design
Location
Abeokuta, Nigeria
Brand Overview
When the Ogun State government, with support from the World Bank, recognized the need to showcase the state as Nigeria’s industrial powerhouse, they came to us. Their vision is to position Ogun State as the place to invest. We loved the challenge. Our task was to create a brand for their investment promotion commission, and we knew it had to be something special. So, we rolled up our sleeves and crafted a fresh, new identity: OgunInvest – the Gateway to Unending Possibilities.
We figured, if OgunInvest is going to be the state’s marketing champion, it needs to have a cutting-edge, 21st-century look and feel. We wanted to present Ogun State’s investment opportunities not just as good, but as world-class – because they are. We’re incredibly proud of how this project turned out and how it reflects the amazing potential of Ogun State.
Corporate Logo
We crafted a brand identity that really captures the energy and momentum of their work. We took inspiration from the iconic gateway monument, and you can see that reflected in the design. The spirals represent the fast-paced industrial and economic growth that Ogunivest is a part of, and the clockwise movement symbolizes forward progress and positive development.
Communication Strategy
For OgunIvest to truly shine and achieve its goals, we knew we needed a solid communication strategy. This meant making sure everyone was on the same page, both internally within OgunIvest and when talking with other government ministries and agencies (MDAs).
It also meant crafting the right message for potential investors. We put it all together in a comprehensive communication strategy, complete with a fresh brand voice: “The Gateway to Unending Possibilities.” This wasn’t just OgunIvest’s job, though – we recognized that attracting investment and investors to the state is a team effort, a collective responsibility shared by all parts of the government.
