Edonet
- Brand Identity
- Campaign
- Web Development
- Brand Strategy
Client
Edo State Government (EDONET)
Sector
Governmental/ Telecoms
Scope of Work
Brand Strategy, Visual Identity, Interior Design
Location
Benin City, Nigeria
Brand Overview
Imagine laying down over 40km of fiber optic cable, a superhighway for internet access, and then…crickets. That’s exactly the challenge the Edo State government faced. They’d invested in this incredible infrastructure, but nobody knew about it. That’s where we came in.
The government tasked us with spreading the word about this amazing resource across all 18 Local Government Areas. We rolled up our sleeves and got to work, developing the Edonet brand from the ground up. Our focus was crafting a brand story that was so compelling, so engaging, that it would resonate with the people of Edo State. And resonate it did!
We’re thrilled to say that our work introducing Edonet reached over 4 million people with free , fast internet, connecting communities and opening up a world of possibilities. It’s a project we’re incredibly proud of, and it shows the power of a good story to bring something truly valuable to life.
The logo reflects this mission beautifully.
The central “O” represents the cycle of life, always evolving and growing. And nestled within that “O” is a clever little symbol: a three-level launchpad shaped like a Wi-Fi icon.
The three-level launchpad shaped like a Wi-Fi icon. represents the three ways EDONET empowers you to level up your life.
Personally, in your career or business, and socially. Think of it as your launchpad to bigger and better things.
The colours are designed to reflect the Friendliness, empathy, easy nature of the brand, and they are to be replicated to drive the same mood in any form of usage.
Campaign
Our integrated campaign was all about getting the word out digitally and directing people to EDONET’s service areas. We built a website with handy GPS locators so users could easily find the closest EDONET location. And to make sure everyone knew where to find them, we also put up eye-catching signs at major intersections in all the LGAs, complete with QR codes for instant internet access. The results? Wow! We saw over 100,000 website visits, a staggering 20 million impressions, and a reach of 4 million people both in and outside the state.
Social Media Posts
Social Media Reels
