Design Union
- Brand Strategy
- Brand Identity
- Web Development
- Campaign
Design Union, a celebrated name in architecture and lifestyle, approached their 23rd anniversary with a vision: to energize their brand for the next 25 years and beyond. They needed a rebranding that not only celebrated their legacy but also ignited their vision for the future. Cluebox, experts in crafting compelling brand narratives, partnered with Design Union to create a brand story as unique and inspiring as their designs.
Client
Design Union
Sector
Architecture/ Hospitality/ Lifestyle
Scope of Work
Brand Strategy, Visual Identity, Interior Design, Web Design
Location
Lagos, Nigeria
Brand Overview
Our journey began by delving deep into the essence of Design Union. We discovered a company driven by a passion for innovation, a commitment to finesse, and a desire to push the boundaries of design. This core DNA became the foundation of our brand strategy.
We recognized that Design Union created experiences, shaping lifestyles, and leaving a lasting impact. This led to the powerful strategic brand positioning: “Brave Innovation.” It spoke to Design Union’s fearless approach to design, their willingness to challenge conventions, and their unwavering belief that the impossible is possible. “Brave Innovation” became the rallying cry for a brand ready to embrace the future.
This bold vision needed a visual language to match. Cluebox harnessed the power of the sketch, a fundamental tool in the architect’s arsenal, to visually convey the spirit of “Brave Innovation.” From the logo to marketing materials, the sketch became a recurring motif, symbolizing the creative process, the dynamism of design, and the limitless possibilities that lie ahead.
It brought a raw, authentic energy to the brand, reflecting Design Union’s commitment to pushing creative boundaries. The result is a Design Union brand reinvigorated for its next chapter.
