Feso
- Brand Strategy
- Brand Identity
- Web Development
- Campaign
FESO (Fuel and Energy Solution), a dynamic new player in Sub-Saharan Africa’s oil and gas sector, is poised to revolutionize the energy landscape. Focusing on innovative LPG and CNG solutions for automobiles, plants, and more, FESO is entering the market with a commitment to clean energy and a vision for a sustainable future. They partnered with Cluebox to create a brand identity that reflects this forward-thinking approach.
Client
Raytheon Energy (FESO)
Sector
Oil & Gas
Scope of Work
Brand Strategy, Visual Identity, Outlet Design, Web Design
Location
Lagos, Nigeria
Brand Overview
Recognizing FESO’s fresh perspective and disruptive potential, Cluebox developed a brand strategy centered around the concept of a “dynamic spark’’ it was a powerful metaphor for FESO’s innovative spirit, their ability to ignite change, and their commitment to lighting the way toward a cleaner energy future. It represented the spark of genius that fuels their solutions and the spark of possibility they bring to the market.
This “dynamic spark” became the core of FESO’s brand identity. Cluebox crafted a visual language that embodies this energy, creating a logo and brand collateral that convey dynamism, innovation, and a sense of forward momentum. The design evokes the feeling of progress, efficiency, and the bright future that clean energy promises.
The result is a FESO brand that is both modern and meaningful. It’s a brand that resonates with a new generation of energy consumers, a brand that stands for progress and sustainability, and a brand that inspires confidence in the future of clean energy.
